Business goals: building first-class enterprise famous Chinese brand 
Brand soul: being Xiang Radiator 
Brand positioning: build China brand development of the industry to lead the radiator 

Philosophy 
Corporate philosophy: people-oriented starting point, high-tech quality first 
Operating principles: quality, market priority, take the road of brand management; 
Business purposes: integrity management, customer first 
Business idea: quality of survival, reputation and development, reputation for service, management for efficiency 

Product Positioning 
Products: aluminum parts aluminum radiator in the cold producing device in the cold air cooler 
Branding: Because professional so trustworthy 
Business management 
Management concept: people-oriented, success in life 
Management: management of human motivation + objectives 
Entrepreneurship: the development of disciplined, efficient, pragmatic, innovative, refinement; pursuit of perfection, never-ending; 
Service philosophy: to create an efficient quality service to customer satisfaction is our goal